In a business capacity, a blog has numerous advantages. It is an immediate method of communication. If you are in a fast paced or competitive industry, and you want to be the first to get word out about an issue, then blogging is a great way of achieving that goal.
Internally, posting a blog to pass on information or update a policy is a quick and money saving method. This ultimately saves on the cost and the time it takes to send out a paper memo. Just remember, however, that even if your blogs are password protected, blogging is not meant for confidential matters.
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